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Strategic Integration: COMPETING IN THE AGE OF CAPABILITIES Peter H. Fuchs Kenneth E. Mifflin Danny moth miller John O. Whitney usiness challenges today veer becoming much numerous, more threatening, and more urgent. Whether they come in the form of industry re formations, world(a) competition, or internet-driven upheaval, it is imperative that firms respond. Many organizations, for example, are expanding beyond their traditional product and market boundaries, while others are making large-scale acquisitions, forming bold alliances, or outsourcing to foreign producers. Many large firms obeisance also striving to embrace e-commerce, at least as a recent channel of distribution. Unfortunately, these responses frequently fail to endeavour the desired results. This is non because firms have made any limpid mistakes or that their responses are inappropriate. Itistead, the problems usually arise because the responses are non or cannot be incorporated into a cohesive s trategy. They do not take into account how the organizations direaion, product market focus, and achievement capabilities must^/ together. Indeed, in an age when capabilities are generally authoritative to be the backb peerless of sustainable competitive advantage, integration is one let out capabibty that remains under-explored.

Sometimes companies distort their strategies in responding to the new challengesfor example, advance internet selling as a broadly joined venture rather than as a agency of complementing strategy. In other cases, attempts to address the new challenges make it short that the organizati on does not have a strategy that is integrat! ed perplexity ignores some critical components, fails Although the ideas presented here build on Andersen Consuitings integrated Strategy philosophy, this article embraces an original perspective and is faraway namawer in scope,This article has benefrted from the contribution of many individuals and companies. Special give give thanks are due to Alida Zweidler-McKay, Andrew Young, Heinz Mausli....If you want to get a adept essay, order it on our website: BestEssayCheap.com

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