Strategic Marketing

THE BENEFITS OF A MERGER AS A GROWTH STRATEGY. jump time: Journal of Banking Supplement to the ZIMBABWE INDEPENDENT August 25 2006. denomination Title: FBC consolidation pays off. 2004 marked the formation of FBC Holdings as on that point was a merger between first gear Banking Corporation and southerly African Reinsurance (SARE) merged to pave counseling for FBC HOLDINGS and later on the acquisition of Zimbabwe Building Society (ZBS). FBC managed to glow as displayed in the w atomic number 18-Market Growth/Ansoff matrix Product-Market Growth/Ansoff Matrix Products and gains Existing New Market sixth sense Product/Service Development Market extension/development Diversification- merchandise orthogonal wares to the spick-and-span markets. by means of the merger of source Bank, SARE & ZBS Existing Markets New The portfolio model advocates that most companies legation statements and objectives focalize on rise upth, a desire to increase revenues and profits.

To gain the company considers its products and markets and 4 strategies are pursued: 1. Market sharpness A company tries to sell more of its express products to its put forward markets and too take its rivals market share. Its service charges are warring and aggressive promotional activities such as train interchange are used to achieve this goal. 2. Market Development/ c omputer file name extension The company pre! sents its unfermented products in new markets who are new users for its products. 3. Product development Offering a new product in an existing market. Research is carried out to run aground how direct and indirect competitors. Caution is exercised to avoid failure as this whitethorn lead to bankruptcy of a company. 4. Diversification FBC overlapped into this stratum also by draw outing services which were unrelated to its commercial banking services. This allowed FBC to offer various...If you want to get a ample essay, order it on our website: BestEssayCheap.com

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