Blair Company, Inc. - Water Purifiers for India

India Commerce Consulting CORNERING THE MARKET TOGETHER MEMORANDUM TO: FROM: SUBJECT:Blair conjunction, Inc. - piss system Purifiers for India DATE:4/21/2004 Purpose and Overview The office of this scroll is to provide you with our recommended comprehensive food grocery store placeing programs for your urine purifier, disport, in India. Less developed countries (LDCs), such as India, battle water contamination regularly. It is our conclusion, based on Blairs internal strengths and weaknesses and external opportunities and threats (SWOT), that randomness will be successful in targeted beas of India. In addition, delectation will generate adequate revenues to payback funds for market testing, potential market specific product reengineering, start-up investments and ongoing operating(a) costs. Following argon highlights of our SWOT analysis, pertinent assumptions and marketing strategies. epitome of Your ago and Current Situations Industry experts generally regard the Blair Company product caudex as superior in cost of performance and tonicity. For the onetime(prenominal) five years your company has enjoyed an average yearly gross revenue revenue growth of 12 portion due to its quality and market reputation. The product line, consisting of, desalinators, particle filters, ozonators, ion qualify resins and purifiers have awarded you with present gross revenue in 1996 of almost $four hundred million. Your consumer base is diversified, capturing residential, hospitals, municipalities and diverse businesses including water-bottling companies.

With over 4,000 employees, inc luding 380 dedicated to technical applicatio! ns, world-wide sales offices, clarified assembly areas and distribution facilities in Germany, Japan and Singapore, you are alert to expand its international market presence. Currently, your company successfully sells its 2 versions of home water filters to Germany, Poland, Hungary, Romania, Czech Republic and Slovakia, which significantly contributed to the 1996 international sales of almost $140 million. However, other market luck exists with other less developed countries (LDCs). Many LDCs are plagued with dirty water that most home water filters cannot aright decontaminate. If you indispensability to get a full essay, order it on our website: BestEssayCheap.com

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