Marketing a New Breakfast Cereal In Australia

Introduction BearBars is a newly buildd Australian owned government that ordain provide an attractive, convenient and healthy breakfast excerption to consumers. Kotler, Brown, Adam, Burton, and Armstrong, (2007) pass grocery storeing as providing value and satisfaction to customers in a more effective way than the competition date creating and increase profit for the company. A new company such as BearBars must closely study the macro-environments, which are the away forces that allow for affect the marting dodging of this new product to usher a Marketing Mix. A Marketing Mix includes the variables that stray be controlled to produce the required response within the accusing lens markets (Kotler et al. 2007). The six macro-environments (including Economical, Cultural, Demographical, Natural, Political and Technological) go out be analysed for trends in the market to identify positive and negative influences on the market strategy of this product. Demographica l Kotler et al. describe the demographic macro-environment as The study of humanity populations in terms of size, density, location, fester, sex, race, occupation and other statistics (2007, p. 169).

It is people that create and conciliate up the markets and it is important to identify the demographic trends that entrust jounce on the marketing and sale of this product. As a force of continued low birth rates and the perpetually increase life-span of Australians, Australias population has continued to age (The Australian actors assistant of Statistics [ABS], 2008). The number of people over 65 geezerhood of age is increasing, with people aged 55-64! years increased from 9% to 11% between 2001 and 2006 (ABS, 2008; Kotler et al., 2007). The ageing population of Australia creates a large market requirement for age appropriate breakfast and BearBars will train the bar contains fruit and a high fictional character contented to meet the health needs of this demographic. ABS statistics show mothers in braces relationships with children (aged 24-49) did 29...If you want to get a full essay, evidence it on our website: BestEssayCheap.com

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