Google Failure & Success

FACULTY OF BUSINESS MANAGEMENT & GLOBALIZATION CONSUMER BEHAVIOUR  executive director Summary (Bunyameen) The stick of this report is to evaluate the performance of deuce products, a thriving and a failed product in the grocery. moment strategies used to market the products in consumers mind. Main focus is condition on the behavior aspects from a consumer steer of view and their chemical reaction to implementation of these products. Our group has selected Google Search as a prospered product and Google buzz as a failure. Major absorption is given on the relationship amid the organizations and consumer feedback o n the achiever or failure of those products based the market segmentation, motivation , detection and learning of consumer behavior. A thorough outline has also been do one the performance of Google Search and Google Buzz and the scenario which lead to its ending as success or failure. In addition to that, recommendations and opinions atomic numbe r 18 included in the report to spotlight what more pot be done or what should have been done in order the gild to minimize its losses. 4 Introduction (Flora & Bunyameen) The historied Google Company was founded by Larry Page and Sergey Brin when they met each other at Standford University in 1995.

Just after a year, 1996 they built a attempt engine which was initially called BackRub. It used links to sterilise the grandness of individual web pages (Google, 2012). Google is ranked number 1 in the world according to the three-month Alexa traffic rankings. The site has been online for at to the lowest degree fourteen years. Google Inc is now o! ne of the leash internet engine room an d advertising companies in the world. It maintains a large exponent of websites and other online content, which are freely available through its search engine. And the company generates revenue mainly by delivering relevant, online adverting (yousigma). Googles mission is to rise the worlds information and make it universally accessible...If you insufficiency to get a full essay, order it on our website: BestEssayCheap.com

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