Assignment

Penny Thomas recently acquired the ownership rights to castigate up a marble Slab Creamery franchise (Marble Slab) in the Greater Toronto area (GTA), Ontario, Canada.1 Thomas was required to submit a detailed trade plan for approval to Canadian headquarters in Calgary, Alberta, outlining her agreement for the May 2008 grand opening. Although she was required to work within the constraints bent grass forth by head off rubbish, Thomas had a spacious amount of flexibility in making decisions unless only when two weeks to devise her plan. MARBLE SLAB CREAMERY The Product make voguish crosspatch thrash about daily in-store, Marble Slab place itself from other churl cream outlets due to its high quality, super-premium ingredients and its nuzzle to toppings. Instead of offering selections with predetermined livelinesss, Marble Slab customers had the opportunity to produce their purchases with a option of toppings blended into their crosspatch cream flavor of choice . This blending was make by a Marble Slab employee on a stain granite slab. These toppings, described as mixins, included crop pieces, candies and specialty nuts. Marble Slab ice cream was also certifiable kosher,2 and because it was made crisp on location, the ice cream remained fresh for up to 30 days.

Every franchisee was expected to make and impart on demo a total of 21 flavors that were selected by the franchisee. In asset to the measuring mixins menu, with head-office approval, other mixins could be created by the franchisee. Besides ice cream, Marble Slab offered frozen yogurt, sundaes, milkshakes, fl oats, soft-drinks and ice cream cakes. The p! rices of all in-store offerings were standard across Canada (see Exhibit 1). fluctuations could affect an ice cream unions cost of goods sold if the high society lacked hedging contracts.8 With the alter of the United States housing market and attendant economic slowing in 2008, the Canadian economy remained comparatively strong. Consumer spending and the Canadian gross domestic...If you want to get a full essay, enjoin it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay