Global Warming and the Greenhouse Effect Essay -- Environmental Global

Global Warming and the Greenhouse Effect The greenhouse effect, in environmental science, is a popular term for the effect that certain variable constituents of the Earth's lower atmosphere have on surface temperatures. It has been known since 1896 that Earth has been warmed by a blanket of gasses (This is called the "greenhouse effect."). The gases--water vapor (H2O), carbon dioxide (CO2), and methane (CH4)--keep ground temperatures at a global average of about 15 degrees C (60 degrees F). Without them the average would be below the freezing point of water. The gases have this effect because as incoming solar radiation strikes the surface, the surface gives off infrared radiation, or heat, that the gases trap and keep near ground level. The effect is comparable to the way in which a greenhouse traps heat, hence the term. Environmental scientists are concerned that changes in the variable contents of the atmosphere--particularly changes caused by human activities--could cause the Earth's surface to warm up to a dangerous de gree. Since 1850 there has been a mean rise in global temperature of approximately 1? C (approximately 1.8? F). Even a limited rise in average surface temperature might lead to at least partial melting of the polar icecaps and hence a major rise in sea level, along with other severe environmental disturbances. An example of a runaway greenhouse effect is Earth's near-twin planetary neighbor Venus. Because of Venus's thick CO2 atmosphere, the planet's clo...

Investigating motion using video processing software Essay

We switched on the laptop and connected the web cam into the USB. Once this was done we made sure that the web cam was working correctly and as soon as this watched checked we began to set up the practical part of the experiment. We then pressed record on the web cam using the software VISILOG and recorded the ball being thrown in the air next to a vertical ruler (one metre). Once this had been done we stopped the recording and the replayed the video and once we were happy, using the software, we recorded the position of the ball frame by frame. Below are the results for the first part of the experiment: Results: Time (s) Height (m) Speed (m/s) Acceleration (m/s2)  We can then draw a graph using the results and the first graph I have drawn (graph one) is of height of squash ball against time taken. Therefore, as we can see from the graph if a tangent is drawn we can calculate the gradient. The gradient of both sides of the parabola graph is shown on graph one. From the graph we can that as the squash ball is thrown the height of it increases as time increases and as it reaches its peak the ball speed is expected to decrease due to forces acting on (gravity) and therefore the ball drops down again. The gradient of the graph also calculates the speed (which can be seen of the graph) of the ball because of the formula: Distance = Speed   Time therefore Speed = Distance / Time From these results a second graph of speed against time can also be made, which is graph two. Again from this graph we can draw tangents and then work out the gradient. Using the gradient we can also work out the acceleration due to the formula: Acceleration = change in speed / change in time Therefore acceleration = gradient. Part Two Method: We used the same equipment for the second stage of the experiment but instead of recording the ball thrown in the air we recorded it as a projectile. To measure the displacement we used metre rules to measure horizontally as well as vertically. Below are the results from the experiment: Results: See next page! From this table we can draw out a lot of information and from this I have produced a graph of horizontal displacement and vertical displacement (graph three). From the graph we can see that as horizontal displacement increases so does vertical displacement until its peak of 0. 34 m. once the squash ball reaches this height it begins to fall back down due forces acting on it. After the vertical height reaches its peak it starts to decrease but the horizontal displacement continues to increase. From the graph we can also calculate the gradient, which I have done and this can be seen on the graph. Part Three Method: We got a step ladder and to the top of it we attached a wooden beam to it using clamps. Then we got three springs and attached them together and once this was done we attached the springs to the wooden beam using string. We then added a mass to the springs and recorded the oscillations it did using the camera. Below are the results for this: Results: See next page! From the results (which is a rather long set of data) we can produce a graph and this graph is a sine wave. Within the wave, it can be seen that just about 4 oscillations have been made by the spring. The time taken for 1 oscillation is called the period T. In this case the period T for 1 oscillation is about 1. 31 seconds as shown on the graph. The number of oscillations per unit time is the frequency, f = 1 / T. Therefore, using the formula we can calculate the frequency of one oscillation, which is: f = 1 / T f = 1 / 1. 31 f = 0. 763358778 f = 0. 76 Hz Furthermore as the weights on the spring move about on a fixed point it means that the wave can be described as a single harmonic motion and the acceleration is proportional to its displacement (see graph four for more details) Conclusion: Therefore, in conclusion I have shown many things in this three part experiment. For each part, I have produced graphs and shown the results table that I have analysed as well. For the first part of the experiment we can see that from the graphs the squash balls speed increases as it let go from the hand and then as it reaches its peak it begins to lose its speed and comes down, which is also due to forces acting upon the graph. Part two of the experiment is similar in respects and the difference is that it was a projectile instead. And the third part shows the spring oscillating from a ladder when a weight is attached to it. For more on these look at the graphs I have produced and the analysis beneath each part of the experiment.

Ban Tobacco Advertising Is The Right Move - 908 Words

In 2001, the Government of India proposed a bill that would place a ban on tobacco ads to discourage the use of tobacco products among the teenagers. This decision gave rise to a huge debate about the ethical responsibility of the government on the use of tobacco products. In this analytical essay, the arguments of the proponents that are both in favor and opposed to the ban will be summarized, while discussing the conflict of interest that exists among the government and the tobacco companies. Lastly, final thoughts and opinions will be provided of why the Government of India s decision to ban tobacco advertising was the right move. This will be done in light of the case study found at icmrindia.org titled Ban on tobacco Ads by the Government of India†. Those in favor Those in favor put forth the argument that smoking kills millions of people every year and that these figures are on the rise. Furthermore, that animated figures such as that of Joe Camel cigarettes is enticing young children to take up smoking is a huge concern. They also point out the examples of other nations which have deemed it constitutional to place such bans on tobacco advertising. They claim that studies have shown that in these countries the consumption of tobacco products among the younger crowd has dropped. It is also claimed that the ban itself won t hurt the economy because in reality the revenue the government receives from the tobacco industry does not offset the costs it creates.Show MoreRelatedBan Tobacco Advertising Is The Right Move909 Words   |  4 PagesIndia proposed a bill that would place a ban on tobacco ads to discourage the use of tobacco products among the teenagers. This decision gave rise to a huge debate about the ethical responsibility of the gove rnment on the use of tobacco products. In this analytical essay, the arguments of the proponents that are both in favor and opposed to the ban will be summarized, while discussing the conflict of interest that exists among the government and the tobacco companies. Lastly, final thoughts and opinionsRead MoreTobacco Advertising And The Indian Government997 Words   |  4 PagesTobacco Advertising and the Indian Government An Analysis of the Case Study In February of 2001, India joined many developed nations in a long-held and ongoing debate; that of the ethical responsibility of government in regards to the advertising of tobacco products. By 2001 many other nations had already decided to either place bans on or strongly restrict the advertising of tobacco products in an attempt to curb usage and thereby avoid the ill health effects associated with the product. While theRead MoreIndia s Ban On Tobacco Advertising849 Words   |  4 PagesIndia in 2001 proposed a ban on tobacco advertisement in an effort to curb tobacco use with adolescents. It was met with sharp criticism from the tobacco industry. However, some saw it as a great move by the government in looking after the welfare of its citizens. I hope to explore in the essay each side’s voice as well as deal with the myriad of issues the government faced upon the bans proposal. Lastly I will give my opinion on what position the government should take. One the main argume nts forRead MoreThe Ban On Tobacco Advertisements977 Words   |  4 Pagesneed ethical and commercial considerations. The ban on tobacco advertisements in India is no exception as India is a country which preserves its ethics but at the same time wants to develop. Those in favour of the ban supported it as follows; As to discourage adolescents from taking up smoking; since the advertising agents put up slick and colorful adverts which make smoking to be deemed as cool by the youths, so the government and some human rights watch dogs will try to protect the youngstersRead MoreBan Of Ban On Tobacco988 Words   |  4 Pages Those in favor of the ban on tobacco advertisements and sponsoring of cultural and sporting events in India noted that they were not the first country to be taking these steps. In fact, many European countries had previously invoked bans on tobacco beginning decades before. In both Belgium and France the ban was deemed to be constitutional as the main motivator behind this ban was public health, and not necessarily the desire to stop the tobacco industry from partaking in trade. BeyondRead MoreEssay On Cigarettes Should Be Banned707 Words   |  3 Pagesessence of restricting or completely banning cigarette advertising to reduce the number of affected individual s. Cigarettes have since time immemorial been established to cause a wide range of infections and diseases. The most common disease caused by cigarettes is cancer and since the drug affects smokers and non-smokers as well, there has been a widespread call to illegalize cigarette advertising. The rationale behind banning cigarette advertising is to reduce the influence that adverts have on youngRead MoreShould Smoking Be Banned?845 Words   |  4 Pagesthe habit, it is unsurprising the ban has caused such wide controversy. Without hesitation, I add my voice to the chorus of non-smokers who think this ban goes too far. However, I am not saying that smoking is in any way good as I am extremely aware of the gruesome health risks and unattractive photos of black lungs and lopsided livers that litter the media. I just ask of you Britain; can’t you be content with how far we have come? We have banned Tobacco advertising and sponsorship, banned smokingRead MoreFederal Restrictions a nd Guidelines in Smoking and Politics by A. Lee Frischlet and James M. Hoelfer1314 Words   |  6 Pagesadministrative agencies which are unable to plan for the future. Perhaps, Lowi was right, and thats why agency regulation is retro-active as opposed to pro-active. Despite this harsh criticism, administrative branches have forged ahead tackling tough issues. In, Smoking and Politics, authors A. Lee Frischlet and James M. Hoelfer examine the federal restrictions and guidelines brought forth my government agencies on corporate tobacco. Through this examination one is able to see the inter-workings of administrativeRead MoreThe Ethics Of Business Ethics1349 Words   |  6 Pagesabout advertising ethics. Advertising is practically unavoidable in today s world, we see it in the streets, shops, magazines, television, on the internet, hear it on the radio. In this essay I will describe two ethical issues in advertising, show why business leaders need to remember to launch ethical campaigns and also have and look into some examples from the business world. To understand what ethical advertising is we must familiarise ourselves with the terms ethics and advertising. EthicsRead MoreMarketing Case Study4206 Words   |  17 PagesCASE 4ïš º6 Making Socially Responsible and Ethical Strategic decisions move a company toward its stated goals and perceived success. Strategic decisions also reï ¬â€šect the ï ¬ rm’s social responsibility and the ethical values on which such decisions are made. They reï ¬â€šect what is considered important and what a company wants to achieve. Mark Pastin, writing on the function of ethics in business decisions, observes: There are fundamental principles, or ground rules, by which organizations act. Like the ground

Hum Week Four Assignment - 987 Words

Job Description and Recruiting Strategies Worksheet Conduct an interview with someone who has a career or job position that is different from your own. Identify the duties associated with his or her position, as well as any skills and abilities necessary for the position. Use the information gathered in the interview, as well as the Week 3 readings, to complete the following worksheet. Answer each question in paragraph format. JOB ANALYSIS 1. What are the duties and job responsibilities associated with the position held by the individual you interviewed? I have interviewed a Manager of a wellness center. The job responsibilities and duties associated with the position held by this individual are handling the overall strategic†¦show more content†¦Recruiting Strategies 1. What are three recruiting strategies that could be used to recruit for this job position? a. The most common recruiting strategy is advertising in newspapers and on employment websites. b. Networking can prove to be a great resource to find suitable candidates. c. Promoting from within is another strong source. 2. In 350- to 500-words, compare and contrast the recruiting strategies you have chosen. Which recruiting strategy would you use to recruit for this position? Why? The most common recruiting strategy of seeking a candidate from internet websites is a good source because it allows you to see a large group of candidates at one time, and you can tailor your searches to target in on the ideal candidate. Networking, in the sense of just talking to people is also a good source because usually in this process you will come across someone who can put you in touch with the right people to find what you’re looking for; these people come with a referral so it’s not like starting at zero and only knowing them on paper. Lastly, is hiring from within another strong route to get the right person in place, these people are those who have a proven record with the organization. They are easy to verify based off of in house reviews. The difference in the three is with the internets like cold calling, where as networking is a referral and in houseShow MoreRelatedHum 112 Week 8 Assignment 2 – Project Paper1717 Words   |  7 PagesHUM 112 W EEK 8 ASSIGNMENT 2 – PROJECT PAPER To purchase this Click here: http://www.activitymode.com/product/hum-112-week-8-assignment-2-project-paper/ Contact us at: SUPPORT@ACTIVITYMODE.COM HUM 112 WEEK 8 ASSIGNMENT 2 - PROJECT PAPER The Project Paper focuses on a suggested topic related to art, architecture, history, music, or literature. The project will reflect your views and interpretation of the topic. This project is designed to help you stretch your mind and your abilities toRead MoreHumanities 112 Assignment1110 Words   |  5 PagesAssignment 2: Project Paper Due Week 8 and worth 200 points The Project Paper focuses on a suggested topic related to art, architecture, history, music, or literature. The project will reflect your views and interpretation of the topic. This project is designed to help you stretch your mind and your abilities to be the creative, innovative, and critical thinker you already are! Choose one (1) of the topics from the list of topic choices below. Read the topic carefully. Write a three to fourRead MoreHum/186 Syllabus3389 Words   |  14 Pagesï ¿ ¼ Colleges of Arts and Sciences Course Design Guide HUM/186 Version 1 Media Influences on American Culture Copyright Copyright  © 2009 by University of Phoenix. All rights reserved. University of Phoenix ® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft ®, Windows ®, and Windows NT ® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registeredRead MoreFoundations of Mythology Essays1378 Words   |  6 PagesFoundations of Mythology Short Answers KellyTotten HUM/105 – World Mythology Dr. Mark Vander Meer 10/12/2011 1. How is the word myth used popularly? For example, what does the statement, â€Å"It’s a myth† mean? In contrast, how is the word myth used in the academic context? After considering the definition in your textbooks and course materials, write a definition in your own words. Instinctively, the word myth brings to mind fantastical stories of good and evil and the inevitable triumphRead MoreEssay1295 Words   |  6 PagesCampbell Army post is common assignment for troops returning form overseas duties. Therefore, this duty station assignment was going to both of our husbands last duty stations before they would both retire from the Army service after twenty years of accomplished service. Zara’s family would move rite down from our house. New to the street, just returning to the United States from Germany where we were for many years, our family was still adjusting. The new assignment here at Fort Campbell, TennesseeRead MorePhilosophy Syllabus1562 Words   |  7 PagesRepublic of the Philippines BATANGAS STATE UNIVERSITY Gov. Pablo Borbon Main Campus I Batangas City COLLEGE OF ENGINEERING, ARCHITECTURE AND FINE ARTS GENERAL ENGINEERING DEPARTMENT Second Semester, AY 2015-2016 COURSE SYLLABUS HUM 102 INTRODUCTION TO PHILOSOPHY 3 Units Prerequisite: None UNIVERSITY VISION A University which shapes a global Filipino imbued with moral courage nurtured through values and excellent education. UNIVERSITY MISSION Batangas State University commits to developRead MoreFilm Critique (the Blind Side)1392 Words   |  6 PagesWeek Five Individual Film Critique Neil A. Burgheimer HUM/150 Week Five Individual Film Critique This week for the final film critique I chose to review The Blind Side (2009). In this film Sandra Bullock plays Leigh Anne Tuohy, a successful interior designer. Her husband Sean Tuohy played by Tim McGraw is the owner of over 85 fast food franchises including Taco Bell, Kentucky Fried Chicken, Pizza Hut, and Long John Silver’s. In the film Leigh Anne takes a boy named Michael â€Å"Big Mike† Oher intoRead MoreHum/176 Syllabus4103 Words   |  17 PagesAxia College/College of Humanities HUM/176 Version 3 Media and American Culture Copyright  © 2011, 2010, 2009 by University of Phoenix. All rights reserved. Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environmentsRead MoreEssay Understanding ADD and ADHD3219 Words   |  13 Pagesgive the new plan a try for about one week. If problems continue, one should explain to the student that he or she is doing a great job of trying but more help is needed (Copeland Love, 1992) At this point, one should schedule a conference with the student?s parents. It may also be helpful to invite the school principle and/or guidance counselor. At the meeting the teacher and parents should develop a strategy to address certain behaviors. For two weeks, the program should be tested at homeRead MoreRl Wolfe: Implementing Self-Directed Teams Essay4630 Words   |  19 Pages Texas, as his plane approached the airport. As director of Production and Engineering at RL Wolfe—a $350M privately held plastic pipe manufacturer headquartered in Houston, Texas—he was looking forward to visiting the company’s plant in the city. Four years previously, in 2003, when RL Wolfe had purchased Moon Plastics—a small, familyowned custom plastics manufacturer in Corpus Christi—Amasi had seen an opportunity to implement self-directed teams (SDTs) at the new plant. He had been interested

John Lennon Thesis Essay - 1727 Words

â€Å"My role in society, or any artists or poets role, is to try and express what we all feel. Not to tell people how to feel. Not as a preacher, not as a leader, but as a reflection of us all† (John Lennon Quotes). John Lennon was born in Liverpool, England on October 9, 1940. He was born to Julia and Arthur Lennon but eventually moved and lived with his Aunt Mimi after his parents divorce. Lennon was always drawn into the arts, especially at an older age. Lennon was made into a rock star during his time with the Beatles. Lennon started to drawn attention during his career with the Beatles with some controversial comments. After Lennon’s time with the Beatles, he showed his political activism. He fought against the Vietnam War and†¦show more content†¦In many of these songs John Lennon has a deeper message. All three of these songs support peace and each song may speak to the listener. In Lennon’s top song, Imagine, he discusses how the world w ould be if things that divide us (i.e. race, religion, etc.) did not exist. He continuously describes how much better the world would be. Lennon believed that the song would reach more people if there was a slow peaceful melody. In the music video, Lennon dresses up as a cowboy and Ono as an Indian. He demonstrates how both groups should get along. The song was number one on the U.K. charts for weeks after Lennon’s death. Imagine was voted second on the all-time favorite songs in Britain (Song Facts). John Lennon’s most influential peace song is Give Peace a Chance. This song was the most influential song at the time. The song was used many times at peace concerts and gatherings. The song was recorded during Lennon’s and Oko’s Bed-In for Peace. It got much media attention and helped Lennon get his point across. When John Lennon saw 500,000 people protesting the Vietnam War outside the White House with his song, Give Peace a Chance, he said it was, â€Å"one of the biggest moments of my life† (Song Facts). Lennon’s song was his first hit after The Beatles. This song he became one of the greatest of all-time. The third song that was chosen was Happy Xmas (War is Over). This song is one of the most played Christmas songs of all time (SongShow MoreRelatedAnalysis Of John Lennon, John Jackson Do Celebrities Die Anymore805 Words   |  4 PagesCelebrities The essay â€Å"John Lennon, Michael Jackson: Do Celebrities Die Anymore?† (2011) by Katrina Onstad is informative. It explains the business of dead celebrities and the new possibilities of the current technology brings with it, so that it seems that they are even alive today. Besides the illusive immortality of celebrities, it proves to be a lucrative business. However, Onstad’s writing fails to answer its own thesis and loses its thread throughout the essay. The title of the essay is a rhetoricalRead MoreThe Breakfast Club, Written And Directed By John Hughes1276 Words   |  6 PagesDardaine, Zach Okonowsky Mrs. LeBlanc English 10 January 13th No Exit/The Breakfast Club Writing Prompt No Exit, a play written by Jean-Paul Sartre that debuted in 1944, has many similar themes to the movie The Breakfast Club, written and directed by John Hughes. The play No Exit is perceived as taking place in literal Hell and describes the interactions between those who have died and have been placed in a room together. In The Breakfast Club, students have been put in a metaphorical â€Å"hell,† detentionRead MoreStrategic Essay3725 Words   |  15 PagesGRADES Assignments Assignments must conform to the Faculty’s Guide to Writing Assignments, available from http://www.business.uts.edu.au/teaching/guide/guide.pdf The Guide to Writing Assignments gives information and advice on: †¢ writing of reports and essays †¢ references and referencing †¢ plagiarism †¢ the grading system and its interpretation †¢ Faculty research ethics guidelines 25/02/2013 (Autumn 2013)  © University of Technology, Sydney Page 4 of 10 All assignments must have an Assignment

Four Strategies I Would Use to Plan and to Lean an Effective Meeting Free Essays

Four strategies I would use to plan and to lean an effective meeting are as followed: first I would prepare for the meeting, next I would start the meeting off to a good start, then I create an atmosphere for participation, finally I would end the meeting. Preparing for the meeting requires thorough planning. Decide the purpose of the meeting and put it in writing. We will write a custom essay sample on Four Strategies I Would Use to Plan and to Lean an Effective Meeting or any similar topic only for you Order Now It should be something you can measure or document. Don’t write, â€Å"We will discuss solutions for production delays. Instead, be specific. â€Å"We will develop a plan to document causes of production delays. † Give all participants something to prepare for the meeting. Once you have determined the time and place, prepare a memo detailing the location and ending as well as starting times. Include the purpose of the meeting and, preferably, the agenda. Mention that people can call you to clarify agenda items prior to the meeting (Thill Bovee, 2011, p. 43). Getting the meeting off to a good start, meetings must start precisely on time so as not to punish those who are punctual. This also sets the stage for how serious the chair is about making the meeting effective. Open the meeting with introductions. Clarify who will take minutes, prepare the action plan and deliver it to members after the meeting, and be responsible for any other procedural details that need attention. State the purpose and review the agenda. Assign approximate times to each agenda item if you have not already done so. Creating an atmosphere for participation, there are many critical decisions that should occur at the first committee meeting. These decisions help to clarify meeting logistics. Everyone should feel comfortable in contributing to the decision-making process. When creating an atmosphere of participation, the chair should encourage group discussion to get all points of view. Turn questions back to the group for their input. Ask people to comment on something just said. Compliment people on their ideas and thank them for their input. Ask open-ended questions. Ending the meeting should conclude with a summary of work completed, a clear action plan for outstanding tasks, and a decision about subsequent meetings. The summary should relate directly to the purpose: What was the goal? Was it achieved? What remains to be done? Reference: Thill, J. , Bovee, C. (2011). Excellence in business communication (9th ed. ). Upper Saddle River, NJ: Pearson Publishing. How to cite Four Strategies I Would Use to Plan and to Lean an Effective Meeting, Papers

Elements For Building A Attractive Coffee Shop

Questions: 1. Outline a financial plan for your small business. 2. Develop a guerrilla marketing strategy for your small business. 3. Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning. 4. Outline a plan for securing sources of debt financing for your second store. ? Answers: Introduction The caf and the restaurant industry of New York is profitable business. It is seen that the caf industry in USA is highly competitive. The management of our small business had decided to acquire 12 Corners Coffee. This was a major step of the business in maintaining its competitive advantage. The papers emphasizes on the preparation of a financial plan for 12 Corners Coffee. A guerilla marketing strategy for the caf has been entailed. A possible location for the second store for the caf shop in USA has been discussed. The sources of debt finance for the small business has been discussed (Cho, 2014). 1. Outline of Financial Plan A three year financial plan for 12 Corners Coffee has been prepared. It provides an outline of the Income statement, balance sheet and cash flow statement. Profit and Loss Statement Description Year 1 $000 Year 2 $000 Year 3 $000 Sales $13,000 $15,000 $21,000 Cost of Goods Sold $6,000 $8,000 $9,000 Gross Profit $8,000 $10,000 $13,000 Operating Expenses $5,200 $6,300 $7,400 Salary Expenses $700 $800 $1,000 Office Expenses $700 $800 $900 Maintenance Expenses $600 $800 $900 Rent Expenses $800 $1,000 $1,300 Payroll Expenses $600 $700 $800 Accounting Expenses $700 $700 $900 Legal Expenses $500 $600 $700 Telephone Charges $400 $600 $700 Operating Income/ EBIDT $2,800 $3,700 $5,600 Depreciation and Amortization $700 $900 $1,100 EBIT $2,100 $2,800 $4,500 Interest $400 $500 $600 EBT $1,700 $2,300 $3,900 Tax $300 $600 $900 EAT $1,400 $1,700 $3,000 Cash Flow Statement Particulars Pre Startup EST Year 1 Year 2 Year 3 Total Item EST Cash on hand $4,300 $4,900 $4,950 $5,100 $19,250 Cash Receipts $0 Cash Sales $2,350 $2,450 $2,550 $2,650 $10,000 Cash Collections $1,850 $1,950 $2,050 $2,150 $8,000 Loan $1,750 $1,850 $1,950 $2,050 $7,600 Total Cash Receipts $5,950 $6,250 $6,550 $6,850 $25,600 Total Cash Available $10,250 $11,150 $11,500 $11,950 $44,850 Cash Paid Out $0 Purchases $550 $600 $650 $700 $2,500 Gross Wages $250 $300 $350 $400 $1,300 Supplies $350 $400 $450 $500 $1,700 Maintenance $550 $600 $650 $700 $2,500 Advertising $450 $500 $550 $600 $2,100 Legal Accounting $450 $500 $550 $600 $2,100 Insurance $350 $400 $450 $500 $1,700 Tax $250 $300 $350 $400 $1,300 Interest $350 $400 $450 $500 $1,700 Rent $250 $300 $350 $400 $1,300 Telephone $250 $300 $350 $400 $1,300 Subtotal $4,050 $4,600 $5,150 $5,700 $19,500 Loan payment $750 $850 $950 $1,050 $3,600 Other Costs (Startup) $450 $550 $650 $750 $2,400 Capital Purchase $650 $750 $850 $950 $3,200 Total Cash Paid Out $5,900 $6,750 $7,600 $8,450 $28,700 End cash Value $4,350 $4,400 $3,900 $3,500 $16,150 Balance sheet Particulars Start Date Value End Date Value Cash in Bank $4,300.00 $3,400.00 Assets Inventory $550.00 $450.00 Deposits $850.00 $750.00 Accounts Receivables $850.00 $550.00 Total Current Assets $6,550.00 $5,150.00 Machines Equipment $2,100.00 $1,600.00 Land Buildings $2,100.00 $1,800.00 Total Fixed Assets $4,100.00 $3,300.00 Total Assets $14,850.00 $11,850.00 Liabilities Equity Interest Payable $350.00 $250.00 Current Debt $850.00 $650.00 Accounts Payable $650.00 $450.00 Current Liabilities $1,850.00 $1,350.00 Bank Loans $1,100.00 $900.00 Long term Borrowings $900.00 $800.00 Other Debts $900.00 $700.00 Fixed Liabilities $2,700.00 $2,200.00 Total Liabilities $7,450.00 $5,950.00 Equity $1,900.00 $1,600.00 2. Guerilla marketing strategy 12 Corners Coffee will create a unique message so that the local culture of coffee gets highlighted. This will create a unique message towards the customers and 123 Corners Coffee will gain loyal customers. The followings strategies can be applied (Nufer, 2013). Digital communication 12 Corners Coffee can use digital communication as a mode to communicate directly with the customers. There are various ways to interact with the customers directly which includes sending fun marketing email messages and tweets on lean season (Baltes Leibing, 2008). This will encourage the customers to stop for a cup of coffee at 123 Corners Coffee. The customers will be asked a secret password that will be included in the message to get a cup of espresso or the free pastry (Bertaut, Haliassos Reiter, 2009). The customers can be encouraged to introduce a friend to the coffee house in exchange of the drink of their choice at the coffee shop. This platform can be used as a promotional strategy to encourage the people to sign up for the outlets of social media and share the messages with their friends. This will increase the sales of the coffee shop (Bigat, 2012). Usage of Free Press The usage of Free Press will serve as a promotional tool for products sold at 123 Corners Coffee. The free espressos or the lattes will be delivered personally by a staff member to the local newspaper office or the radio station (Chionne Scozzese, 2014). The employees at the newspaper office and the local radio station will be asked to try the coffee and mention a review of it on their show or the newspaper. In order to survive and compete in the coffee industry, it is important to be a coffee expert. A track of the ongoing coffee and tea trend has to be maintained so that articles can be suggested for the coffee drinkers in the industry. This will provide the coffee shop with more coverage. Street advertising Street advertising is an important tool for marketing the products of the coffee shop. Employees at 123 Corners Coffee can handle out coupons or fliers on the street. The distribution of the fliers and the coupons can be done within few kilometers of the coffee shop. This will help during lean period and customers will make a visit at the coffee store with the coupon. This will generate interest among the customers and popularity of 123 Corners Coffee will increase (De Bonis Stacchini, 2013). On the Go Branding Logo of 123 Coffee Corners can be added to the caps, t-shirts. They can be handed to the customers to wear. This will increase the visibility of the product and introduce new people in the atmosphere of the coffee house. This form of branding strategy will make the customers as walking advertisements (Grotowska, 2012). 3. Appropriate location for second store The first store of 12 Coffee Corners was started in New York City. The second store will be opened at Los Angeles. The address for the coffee shop 1818 Western Avenue Los Angeles, CA, United States Los Angeles will be an ideal location for the coffee store. It is the second largest city in United States. It is also the most populous cities of United States. There are numerous coffee shops in Los Angeles. It will be an ideal location for 123 Coffee Corners. The store will find enough customers. This will help the store to increase its market share along with increase in sales. 4. Sources of debt financing 123 Coffee Corners will open its second store in Los Angeles. For this purpose the coffee shop needs to arrange money for its funding purpose. The sources of debt finance for 123 Coffee Corners are discussed below. Commercial banks Loan can be obtained from commercial banks. 123 Coffer Corners can approach any commercial bank in Los Angeles. They can lend money via overdraft or installment loan. The coffee shop can take huge amount of loan required for their entire set up in the new location from the commercial banks (COLLA, IPPOLITO LI, 2013). Asset based lenders Asset based lenders provide loan secured by any kind of collateral asset. In most cases the loan or the line of credit is generally secured by inventory or accounts receivable or the assets of the balance sheet. The loan can be used by the bank to meet the various requirements of cash flow of the coffee shop. It is seen that the rate of interest on the loans are generally less than the rate of interest on the unsecured loan (De Bonis Stacchini, 2013). Commercial finance companies Commercial finance is a major function that offers loans to the business firms. The commercial financing is offered by the bank or the lender. The commercial financing is provided by the banks or the financial institutions that are secured by the assets of the business or they can be unsecured in nature (Hohpe, 2005). Savings and Loan Savings and Loan association is also referred to as thrift. 123 Coffee Corners can avail loan against their savings from such associations (Jennings, 2015). Private placements Private placement can also be a major source of debt finance. The securities of the organization are made for sale. They are not made available to the public. The securities are sold to few investors. It is one of the important measures for raising capital (Marchesi, 2006). Conclusion: The paper has presented a business strategy for 123 Corners Coffee. A financial plan for 123 Coffee Corner has been prepared. The financial plan has been prepared for a period of three years. A guerilla marketing strategy has been formulated for 123 Corners Coffee. The second store for the coffee shop will be set up at Los Angeles. It is one of the busiest cities in the country. The coffee shop will be able to reach out to maximum customers as Los Angeles is one of the populated cities. 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